Converted 2017: Quite Simply, the Best Marketing Conference You'll Find Anywhere

Join us for 2 days of proven marketing campaigns, featuring 15 conversion experts including our keynote speaker, film director and podcaster Kevin Smith.

Register Now

"If there's one conference worth flying half-way round the world for, it's Converted."

Pauline McArthur

Founder of Funky Friends Factory (Australia)

What to Expect at Converted

As always, we're bringing in the nation's top conversion experts to walk you through this conversion journey. But this year, we're asking each of our top marketing analysts to show you their most surprising, proven marketing campaigns (and results!)—so you can see exactly which marketing funnels are really working right now.

Claim Your Spot Now!

Join us for 2 days of hard-hitting conversion strategies, real-life marketing campaigns from our experts, networking with 1,000+ marketers, cocktail parties, signature drinks, 1-on-1 marketing advice, and so much more at Converted 2017.

What People Are Saying About Converted


Converted has the best lineup of speakers I have ever seen, and I got to meet and greet with some of the most influential and respected educators in the business. Thank you Leadpages! Already bought my tickets for next year!

Mike Bayer

Vacation Rental Expert at


One tip alone at Converted helped me outrank our biggest competitors in terms of engagement with the site—this conference more than paid for itself. So awesome!

Angelica Martinez

Digital Marketer and Independent Business Consultant


During Converted, I got several powerful strategies that I can apply immediately to grow my business massively over the next year, and help my clients even more in the process.

Ravi Raman

Executive & Career Coach for Tech Professionals


Leadpages has been such a powerful tool in my business and after attending Converted, I now see why. It's the people behind the company. The Leadpages staff are SO knowledgeable and helpful! The 1-on-1 time with the Leadpages team members was AMAZING. I've invested over $100,000 in training and Converted delivered!

Dana Wilde

Bestselling Author of Train Your Brain


Not only the best marketing conference, but the best conference period. #Converted16

Juliano M. Dasilva

Product Designer at Target


Packing to head home, but still buzzing from possibly the best conference I have been to... can't wait til next year! #Converted16

Kerry Anne Orr

Systems and Web Marketing Consultant (Scotland)


If there's one conference worth flying half-way round the world for, it's Converted.

Pauline McArthur

Toy Designer & Founder of Funky Friends Factory (Australia)


Leadpages' Converted has completely transformed my business focus and I will be forever grateful! Thanks to all of you!!"

Elizabeth Harrington

Business Consultant & Founder,


Spent the last week in Minneapolis attending a conference with the amazing Leadpages team! Not only has it been amazing fun, but I have also learned so much. (My head feels like it could burst!) Look forward to next year!

Teresa Heath-Wareing

Owner, THW Marketing & Social Media


Holy Knowledge Bombs! They just blew everyone's minds at #Converted16!

Tom Robertson

Director of Digital Development Training, Warriors


Already got my tickets for next year's Converted. This is truly a conference I'll never miss.

Alissa Daire Nelson

Life Coach


Returning to Ohio with real actionable items from a great conference! #Converted16.

Pamela Ellis, MBA, PhD

The Education Doctor


What an amazing time at Converted 2016! It's crazy what 2 days surrounded by like-minded people can do for you! Over too soon.

Sybille Scherer

Graphic Designer, Kick Ass Media


I got 99 problems but conversion ain't one! Thanks Leadpages team and everyone I met for an unreal experience at Converted!

Victor Ramirez

Managing Director, An Abstract Agency


Best marketing conference I've ever attended, and I'm not even a Leadpages client (yet!). Can't wait to get back to agency life to share the wisdom!

Jennifer Blackburn

Senior Account Manager, AR / PR

What to Expect at Converted

For two years now, Converted has been the only conference that's 100% focused on increasing your conversions at every stage of your business.

That means you learn how to boost your business's leads and sales from the second a new stranger stumbles onto your website, to the day that person becomes your lifelong customer.

This unique conference design is one reason why marketers call Converted, "the best marketing conference you'll find anywhere."

And this year's Converted promises to be even better...

Converted 2017 Speakers

Kevin Smith Photo

Kevin Smith


Filmmaker, Actor, & Podcaster

Clay Collins Photo

Clay Collins



Joanna Wiebe Photo

Joanna Wiebe


Copy Hackers & Airstory

Molly Pittman Photo

Molly Pittman


Vice President & Traffic Manager
Digital Marketer

Pat Flynn Photo

Pat Flynn


Founder & CEO

Teresa Heath-Wareing Photo

Teresa Heath-Wareing


Founder & Company Director
THW Marketing

Brennan Dunn Photo

Brennan Dunn


Double Your Freelancing

Nathalie Lussier Photo

Nathalie Lussier



Will Hamilton Photo

Will Hamilton

Fuzzy Yellow Balls

Bob Jenkins Photo

Bob Jenkins


Manager of Marketing Education

Dave Lee Photo

Dave Lee



Jim Pedicone Photo

Jim Pedicone


Director of Marketing
Design Pickle

Nate Grahek Photo

Nate Grahek



Andy Fossett Photo

Andy Fossett


CEO & Co-Founder
GMB Fitness

Josh Braaten Photo

Josh Braaten


CEO & Co-Founder
Brandish Insights

Anna Jacobsen Photo

Anna Jacobsen


Education Director

Agenda Follows the Conversion Journey

Day 1 starts with an in-depth look at how to drive the most high-quality traffic to your website. As Day 1 goes on, you'll hear how to convert that traffic to leads... and how to nurture those leads, so you can quickly convert them into customers.

Tuesday, October 17

  • 07:30am:  


  • 09:00am:  Clay Collins

    A Journey to Conversion: A Holistic View of Conversion Across Your Business

  • 09:20am:  Molly Pittman

    3 Traffic Plays to Deploy in Any Business

  • 10:05am:  Andy Fossett

    How to Double Your Revenue with Unconventional Email Marketing Strategies

  • 10:50am:  


  • 11:10am:  Brennan Dunn

    Start Making Sense: Using On-Site Personalization to Massively Increase Conversions

  • 11:55am:  Josh Braaten

    How to Experiment with Found Traffic to Drive More Conversions

  • 12:40pm:  


  • 02:10pm:  Clay Collins

    Product Launch: What's Coming Next for Drip, Leadpages and Our 50,000 Customers

  • 02:55pm:  Bob Jenkins

    Our Top Webinar Conversion Funnel (So Far) Using Leadpages and Drip Together

  • 03:40pm:  


  • 04:00pm:  Will Hamilton

    The Sparta Offer: How the Most Ripped-Off Email on the Internet Can Make You 5 or 6 Figures Tomorrow

  • 04:45pm:  Kevin Smith

    How a Comic Book Man Started Podcasting and Built an Online Empire

  • 05:45pm:  Clay Collins

    A Quick Preview: What's Coming Tomorrow at Converted 2017

  • 06:00pm:  

    Party Time!

Day 2 continues this journey by showing you how to upsell your customers, so you can convert them into recurring customers. By the time you get to the end of Day 2, you're hearing how to convert those recurring customers into strategic partners, and lifelong raving fans for your business.

Wednesday, October 18

  • 08:00am:  


  • 09:00am:  Clay Collins

    Welcome Back

  • 09:05am:  Pat Flynn

    How to Onboard Your Leads So You Can Onboard Them as Customers

  • 09:50am:  Teresa Heath-Wareing

    So, You've Built Your Email List - Now What? How To Convert Email Addresses Into Sales

  • 10:35am:  


  • 10:55am:  Dave Lee

    Four Day Evergreen Cash Machine: How to Convert Viewers Into Customers

  • 11:40am:  Joanna Wiebe

    Copy Hacks From a Tried-and-True Course Launch Campaign

  • 12:25pm:  

    Grab n' Go Lunch

  • 01:10pm:  Anna Jacobsen

    Strategize First, Automate Second: What You Can Learn from the Master Plans Behind Some of the Most Successful Marketing Automation Campaigns

  • 01:55pm:  Jim Pedicone, Design Pickle

    How to Make a Dollar from Fifteen Cents (Thanks Victoria's Secret)

  • 02:40pm:  


  • 03:00pm:  Nate Grahek

    Building a Robot Coach - How I Quadrupled My Customers Course Completion Rate with Personalized Automation

  • 03:45pm:  Nathalie Lussier

    Beyond Membership Sites: How User Experience Turns Customers Into Repeat Buyers

  • 04:30pm:  Clay Collins

    How to Get the Most Out of Every Conversion Strategy You've Heard at Converted 2017

  • 04:45pm:  

    Show Close

Award-Winning Venue

Voted "best reception site" two years in a row, the historic Depot Renaissance Hotel will provide the venue for this year's Converted. It's located right in the heart of downtown Minneapolis.

Join us for Converted 2017 and enjoy one of the city's most distinctive landmarks: a historic train station that's been reimagined and transformed into an upscale hotel and event center. (Be sure to book your room with our onsite discounts, for Converted attendees only.)


The Depot Renaissance Hotel is offering a discounted room rate if you book on or before September 13, 2017 (with limited availability).

This discounted rate is available on rooms booked between Monday, October 16-Wednesday, October 18, 2017, and we've also secured a block of rooms the weekend before for our Workshop ticket holders. Both of these hotels are connected to the Depot complex, making your stay carefree and convenient.

UPDATE: The Renaissance Depot room block is sold out, but we have several overflow hotels we can recommend for you.

Need hotel recommendations? Reach out to our Leadpages support team.

Get Your Tickets Now

Converted Ticket

$ 650
  • All Converted Sessions
  • Exhibit Hall
  • Breakfast
  • Lunch
  • Cocktail Reception

Converted Ticket
+ 2017 Videos

$ 850
  • All Converted Sessions
  • Exhibit Hall
  • Breakfast
  • Lunch
  • Cocktail Reception
  • All Video Recordings

Drip Certification Weekend
+ Converted Ticket
+ 2017 Videos

$ 2,000
  • Get Drip Certified in 3 Days
  • October 14-16,
    Renaissance Depot Hotel
  • All Converted Sessions
  • Exhibit Hall
  • Breakfast
  • Lunch
  • Cocktail Reception
  • All Video Recordings


  • +
    What airport should I fly into?

    The Minneapolis/St.Paul airport is a quick 10 miles from the Depot Renaissance Hotel in downtown Minneapolis.
  • +
    How do I get from the airport to the venue?

  • +
    Prefer public transportation?

    Check out this comprehensive guide
  • +
    Where can I park at the Depot?

    On-site parking is available at the Depot Renaissance Hotel for a fee of $18 daily. Valet parking is available for $28 daily.
  • +
    Is there a dress code?

    The dress code for Converted 2017 is business casual, so leave the suits at home!
  • +
    What kind of weather should I expect?

    Autumn in Minneapolis is beautiful, and the changing leaves hit their peak in mid-October. You can expect sunny days with highs in the mid to upper 50s. Don't forget to pack a light to medium weight jacket and layers as temperatures vary from day to night.
  • +
    I'm interested, but is Converted really for someone like me?

    What kinds of marketers and business owners attend converted? All kinds. But you'll likely get the most out of Converted 2017 if you're:
    • A marketer looking to add "what's working now" strategies to consistently exceed your team's revenue goals
    • A business owner looking for new strategies to consistently generate sales and repeat customers
    • An entrepreneur ready to find that missing piece for rapid growth
    • An executive eager to ensure your company's at the forefront of your industry
    • A service provider seeking conversion strategies for acquiring more customers
    • A local business owner wanting to expand your reach (and your revenue) beyond your zip code
    • A marketing consultant looking to stay on the cutting edge of conversion-based marketing for your clients
    • An author, blogger, podcaster, or speaker who's looking to attract a bigger audience
    • A real estate professional, doctor, dentist, chiropractor, lawyer, fitness professional, store owner, or other independent provider who's looking to generate more clients through digital marketing
    In short, Converted is for any person who's looking to increase their leads and sales in any industry. No matter what your current skill level, we invite you to join us in Minneapolis for this year's Converted. Get your tickets now.
  • +
    What's the deal with the Drip Certification Weekend?

    For the first time ever, we are offering an in-person Drip Certification training. Come away from your Converted trip, not only with the inspiration and knowledge of our incredible presenters, but also with the official certification to go implement what you've learned for yourself and others.

    It all happens the weekend before Converted in the same place. You and small group of forward thinking marketing professionals can spend October 14-16 at the Depot Renaissance Hotel going deep with our Drip team. Yeah... live, real-time feedback so you and your peers can fire through this whole program in just one weekend together. Amazing right?

    Get ready to roll up your sleeves because not only will our own in-house experts be giving you two full days of face to face instructions, real world examples and lessons, but you'll also be getting hands-on experience by actually building campaigns and automations on the spot.

    So if you are going to attend Converted this year, why not get the Drip Certification, your Converted 2017 ticket and the recordings from the conference all for just one payment of $2,000 for everything?
  • +
    Do you offer discounted tickets for groups?

    Good question. This all depends on the size of your group. For details on discounted rates, please reach out directly to our Conference Director.
  • +
    Do you have a discounted room rate available for hotels?

    Absolutely. You're invite to join us at the Depot Renaissance Hotel during Converted. We have negotiated a discounted room rate if you book on or before September 13, 2017 (with limited availability).

    This discounted rate is available on rooms booked between Monday, October 16-Wednesday, October 18, 2017, and we've also secured a block of rooms the weekend before for our Workshop ticket holders. These rooms are selling out fast, so Book Today!
  • +
    I really want to go, but what if something comes up? Do you have a cancellation policy?

    No worries! Cancellations for paid registrations received in writing on or before July 14, 2017 are fully refundable if you notify us within 14 days of purchase. After July 14, 2017, registrations are non-refundable. If you don't cancel within 14 days of purchase or before July 14, 2017, you are still responsible for payment.

    If you're past the 14 day window, tickets are transferable so you can change the name of the registrant (to a team member, a partner or anyone you like) at any time. Cancellations or changes must be made in writing to

    Register now and secure your All Access Pass to Converted 2017.


We love our sponsors! We're committed to ensuring you get the absolute best exposure possible at Converted. For that reason, we limit the number of sponsorships available.

This way, you always get the prime booth location, maximum foot traffic, best advertising space in our program and swag bags, and plenty of time to rub elbows with our 1,000+ attendees at all receptions and Converted events.